North Star advisory
Clarity starts with a conversation.
North Star is the advisory side of McCosh. Whether you lead a team, run a business or you're one person with something to say, we help you get clear on your message and share it with the people who need to hear it.


The problem
Fine is where the talking stops.
Somewhere along the way, fine became the answer to everything. How's the business. How's the team. How's the family. Nobody follows up on fine, so the real conversation never gets started.
Most of the time, the trouble is clarity. You know what you mean. The words just haven't caught up yet. Your people can feel that gap, and so can your customers.
Clarity feels like relief. You stop explaining, and people start nodding.
What North Star is
Plain counsel from people who listen.
North Star is our consulting and advisory work. You bring what's on your mind: a message that keeps coming out wrong, a change you need to explain, a story you can't quite put into words. We listen, ask good questions and help you find the simplest way to say it.
Every conversation with us starts with listening. From there, we shape the work around you.
Teams
For your team
When everyone is working hard and hearing different things, we help you land on one clear message and share it the same way, every time.
Businesses
For your business
When the story of your company lives mostly in your head, we help you put it into words your customers and staff understand the first time.
One person
For you
When you have something important to say and want to say it well, we sit down with you and work it out together, one conversation at a time.
How we listen
Where storytelling meets clinical psychology.
North Star pairs thirty years of investigative storytelling with clinical psychology. We listen to what you say, notice what goes unsaid, and help you put the true thing into plain words.
A storyteller's ear and a psychologist's insight, in every North Star conversation.
Founding President, McCosh
Jason Hensley
More than thirty years in journalism and documentary film, asking real questions and listening to what people actually say.

Licensed Clinical Psychologist
Dr. Maggie Klotz
Dr. Klotz brings clinical insight into how trust forms between people, how we respond under pressure, and how to open the conversations we keep putting off.
The McCosh Method
One part of what we do.
McCosh builds systems to inspire the soul. Everything we do runs through the McCosh Method, our way of mixing newsroom listening, psychology, storytelling and custom systems. North Star is the advisory piece, and a good place to start.
The lead offering
N.I.C.O.L.E. Command
A command and communications system for the teams who carry the message when it matters most.
Ask about N.I.C.O.L.E. CommandAdvisory
North Star
Consulting and advisory for teams, businesses and individuals who want their message clear.
Media
McCosh media
Video, podcasts, graphics and websites, made when the story calls for them.
See the media
Reach out to us
You don't have to carry the message alone.We'll walk with you.
Tell us what's on your mind, big or small. Our team answers every message personally, and every conversation stays confidential.