We help organizations get clear on what they’re trying to say, and make sure it actually lands

For more than 30 years, our work has lived at the intersection of storytelling, journalism, and communication. Today, that experience drives The Story Engine, where we work directly with teams to bring clarity, alignment, and direction to how they communicate.

Mildred McCosh Rumbley

McCosh - Scottish and northern Irish: Anglicized form of Gaelic Mac Coise ‘son of Cos’, a byname meaning ‘messenger’ or ‘foot soldier
— genealogy.com

How we think about the work

We approach storytelling and communication with restraint, judgment, and respect for complexity. We don’t chase trends or manufacture moments. We focus on clarity, trust, and work that holds up over time.

What we do

Our work combines decades of experience in journalism, documentary filmmaking, and long-form conversation with a structured approach to organizational clarity. We help teams identify where their messaging breaks down, align around what actually matters, and translate that into communication and strategic content that works.

Why McCosh Films

The name McCosh comes from founder Jason Hensley’s grandmother, Mildred McCosh. It reflects a standard rooted in discipline, craft, and pride in doing work the right way—values that continue to shape how we approach every project today.

“Films” reflects how we think. We approach every challenge from a producer’s standpoint, looking for structure, clarity, and what actually holds together. Whether it’s a documentary, a conversation, or an organization trying to communicate its message, the goal is the same: to shape something that’s clear, grounded, and able to connect.

Jason Hensley

Jason Hensley

Founding President | Executive Producer

Trusted Experience

Jason Hensley is an award-winning journalist and filmmaker with more than three decades of experience across short and long-form media, including television, documentary, and human-focused storytelling. His work has taken him into real situations where clarity matters, where communication carries weight, and where getting it wrong has consequences.

Over time, that experience moved beyond production and into how organizations communicate more broadly, how messages break down, where alignment starts to drift, and why things that look right on the surface don’t always hold together.

The Story Engine comes directly out of that work. It’s not theoretical. It’s built from years of seeing what connects, what doesn’t, and what it takes to bring clarity back when it’s missing.

His work has been recognized across multiple platforms, but the focus has always remained the same: clarity, trust, and authentic work that holds up over time.

If your message isn’t landing, there’s a reason

And it’s usually closer than you think. The work is figuring out what’s off, and fixing it before it continues to cost you.

We’ll talk through what’s going on and whether this is the right fit.