It's been said that people love to talk about themselves. For some this might be true, but I argue that a lot of people just simply want to know that you really care about what they're saying.
Social media has become such a force in modern culture that if you aren't posting or updating your status every fifteen minutes, you somehow feel like you aren't one of the cool kids. Facebook, Twitter, and Instagram have given us an opportunity to produce our very own reality show. We carry a full television studio in our pocket.
Ask yourself, does everyone really need to see where I am every day, or what I'm eating for dinner? Who are we selling to? Are these posts designed to connect us with our friends and family or rather to showcase just how cool our life really is?
How many over the feet photos of the ocean have you seen? What has been your reaction, honestly? Have you been happy for the person or...just a little bit jealous that you aren't spending your morning at the beach? #letsbereal
It's always been interesting to me that what was designed to bring us closer together as a society has actually driven us apart and created feelings of anger, isolation, anxiety, and jealousy. We are so far disconnected as a society that no one really knows one another anymore.
In full disclosure we use social media every week at McCosh Films. We post current projects, behind the scenes photos, and blog posts. As a business I am constantly trying to connect with people in a very authentic way. It's our mission statement and what I feel is most important in any type of relationship.
I think that's what led me to write this article. I have been struggling lately with the fact that if you look around, sometimes you can feel like you're on an island with only occasional ships stopping by.
I feel like we don't take time any longer to really get to know someone, or to understand what they may be going through. We communicate by quick phone conversations, emails and texts.You can't get a feel for someone in a text. you can't look into their eyes and connect.
Can you remember a time when family and friends actually came together every week to connect, and have a meal together? People would sit around on the back porch, solving the problems of the world. Maybe we just started with how our brother was going to make his mortgage payment this month, or how our sister is really stressing over school.
We dip in and out of each other's lives so much now, the family connection is fractured if not broken entirely. This situation is not just a family problem. It also falls into how we do business. I think we really need to continue to want to solve problems in business, and to establish that authenticity in who we are and what we can do for our clients. As humans we need to market to humans!
I think we can't let the disconnect stop us from trying to reach out. There will be times when you will get bitter cold winds, and nasty words, but don't stop trying. Deep down people want to connect, even if they don't know how and even if they are going through a storm and simply can't. That's okay too. Seeing a situation from the other person's eyes will always evoke clarity and understanding.
I leave you with a short film from last year on the power of family and what's most important. I hope it helps us remember that in this very noisy society we live in, true human connection will always be needed.